Priceline killing off William Shatner as spokesperson

VIDEO – William Shatner final Priceline commercial, where the Negotiator dies in a bus explosion.

Actor William Shatner attends the 2010 CBS UpFront at Damrosch Park, Lincoln Center on May 19, 2010, in New York. (CBS) "Star Trek" actor William Shatner is returning to Broadway for the first time in 50 years. Producers announced Tuesday that the

William Shatner's long-running Priceline advertisements come to an end as his 'Negotiator' character is killed off.

LOS ANGELES — William Shatner's stalwart Capt. James T. Kirk died in the line of duty. Now the actor's bargain-touting Priceline Negotiator is headed heroically to his final frontier.

Filmed earlier this month, the comedy special featured some of Hollywood's funniest comedians including William Shatner, Mary Tyler Moore (whom White previously worked with on The Mary Tyler Moore Show), Tina Fey, Ellen DeGeneres, and Carol Burnett.