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NBC Spends Millions on the Buildup to 'Smash'

WATCH: Brotherhood of Man NBC video promo Super Bowl commercial.

With more than 100 million viewers tuned in, the Super Bowl is the single largest marketing platform as evident by the $3.5 million price advertisers were.

NBC Sports has been kind enough to give us a real treat this year by offering two options on top of the traditional TV viewing model that we all know and love. First and foremost, the game is being broadcast on NBCSports.com. If you go there now,

In response to a Super Bowl ad for Chevy trucks, Ford has sent letters to both GM and NBC asking that the $7 million ad be pulled from the air during the game, Jalopnik.com reported. The minute-long ad, titled “2012,” features a Silverado Chevy truck

Some people in America may not know that a show named “Smash” is having its premiere on NBC Monday night. After all, there are still a few homes in the nation that don't have television sets. Virtually everyone else, however, will probably have been

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